Hi everyone, I’m back! After falling off the blogging waggon, I’m back on it thanks to a little inspiration from Hannah Moss fashion blogger (Confessions of a Shopaholic) and Editor of Salesgossip.co.uk.
I feel as though blogging has been a slight gym experience…once you’re in to it you can’t stop and can become obssessed but as soon as you disrupt your routine it’s a nightmare to get back on it!! Sometimes all you need is that little spark and you’re away and I feel like this was Hannah….so thank you for sharing your energy…CLEARLY I NEEDED IT!!
Fashion blogger Hannah Moss grew up in the sunny town of Derby where I was lucky enough to make a connection to her and be ‘mossed’ so to speak! I got chatting to her and whilst we shared our love for make-up it became clear we had lots in common mainly interests in fashion, PR and blogging. To be honest though what girl couldn’t get on with Hannah???
In 2010 Hannah was nominated for the Cosmopolitan Blog Awards which was a real surprise and a great accolade since she had only been blogging for short while. Hannah has shared some of her time with us and below you can find out a little bit more about her. The shopaholic offers a great insight into the blogging world, how she came to be there and what’s propelled her into the very visible blogosphere.
Favourite food: Italian
Favourite Restaurant: Darley’s – a lovely place on the banks of the river Derwent in my home town, Derby
Favourite bar: Anywhere with a great cocktail menu
Quote of the moment: ‘Shopping is my cardio’ – some of my favourite words of wisdom from Carrie Bradshaw
Recommended music: We Are Scientists
Favourite travel destination: New York
Studied at: University of Sheffield Course: MA English Language & Literature
Blog: Confessions of a Shopaholic: http://hana-m-m.blogspot.com
Website: Editor of: www.salesgossip.co.uk
What inspired you to get involved with social media and in particular blogging?
The fact that blogging can give anyone and everyone a voice attracted me. Being a fashion journalist is one of those dream jobs everyone wants to do and blogging provides a great way in.
How did you become involved in with blogging?
After uni when I was looking how to break into the industry I started writing my blog as a portfolio so potential employers could see what I could do.
What inspired you to get involved with the fashion industry?
I’ve always loved fashion. I can’t remember when it started – probably playing dress-up. I used to keep a scrap book of my own designs and would have been tempted to pursue a design career but English was always my strongest subject at school – so fashion writing seems like the perfect mix for me.
Is there anything you wish people would understand about the industry?
That girls who work in fashion aren’t bitches. I’ve lost count of the times I’ve been asked if I’ve met any Miranda Priestly types (Devil wears Prada)and I’m sure lots of people I know think I don’t have a ‘proper job’ so to speak, but it is an industry and we all work hard at what we do.
What do you find most challenging about blogging about your topic?
Every day we all see crazy outfits we hate whether out on the streets or on the red carpet – but I’ve always said I wouldn’t post anything negative. I don’t like the whole culture of don’t they look fat/ugly that puts people down.
Tell me about some of the people you’ve met while working on your blog?
It was through my blog that I got the job as Editor of SalesGossip. Zabetta, the CEO and founder read my blog and got in touch to ask if I’d like to be guest blogger on the site and my role developed from there.
How would someone describe your blogging style?
I got a nice comment a while back from someone who said I have a ‘witty style all of my own’ – which I thought was a really lovely compliment. Wit is something I associate with the likes of Jane Austen and Oscar Wilde, and where I can’t hope to compete with their genius, it’s true I love puns and word play – so maybe it comes from that.
What do you do when you aren’t working on your blog?
More blogging! I’m the Editor for a sales alert site called SalesGossip (www.salesgossip.co.uk), so most of the time I’m tracking down great bargains to blog about. Once away from my laptop I love going to galleries and exhibitions. I recently went to see Princess Diana’s dresses on display at Kensington Palace and the Louboutin retrospective at The Design Museum is next on my list.
What networking do you do that you feel helps the blogging business most?
Something I’ve learned is how incredibly important networking actually is. That old adage ‘it’s not what you know but who you know’ is true. You could write the most amazing content, but if the right people don’t see it…
I’m quite a shy person, but I’d say if you’re invited to an event then go. You never know who you might meet. Press shows are great opportunity to meet people and going along shows your interest in the brand/designer – plus you might even get some freebies!
How do you keep coming up with material/content for your blog? Many people struggle with coming up with different articles/posts and they only have one blog.
Fashion never sleeps. There’s always something new and exciting to write about, whether it’s a new label launch or the latest looks on the red carpet, so writers block has never been an issue for me. It’s more a case of picking out the stories which appeal to me and, importantly, fit with the style of whichever blog I happen to be writing for.
What’s your strategy in general? A lot of people are interested in blogging for the money earning potential. What are some tips for people interesting in making money from blogging? What are some realistic expectations in regards to what can be made?
Being realistic, it’s not an industry where you can just roll up and start earning instantly. It takes a lot of time and energy to make the contacts and build up lasting relationships which result in payment. Personally, my strategy was never to make lots of money through my blog directly – by generating advertising revenue, for example – but to use it as a portfolio so potential employers could see my work.
What has been your strategy for creating visibility to yourself and your blog?
The Cosmopolitan blog awards nomination was great publicity. I had only been blogging a couple of months when this came along, so it was a huge surprise. Twitter is great for networking and increasing visibility and I really should push it more. One thing I would say is let brands/designers know if you’ve written about them. It could help kick-start a working relationship.
Everyone has a favourite/least favourite post. Name yours and why?
Favourite? Well, my number of page views went through the roof when I posted about David Beckham’s underwear range for H&M! As for least favourite, any post where I’ve only included images. I’m never happy if I’ve not had time to write a thorough review.
What’s your take on sponsored reviews?
Come on, who doesn’t love a freebie? In my opinion sponsored reviews are a perk of the job, but there is a way of going about it. If you have been given something, say so. If you don’t like a product, don’t go there. I’ve heard a few stories about bloggers asking for free stuff, and I know they say ‘if you don’t ask, you don’t get’ but personally I think it’s rude.
Name some of the bloggers whom you look up to and why?
The best thing about blogging is that it is so inclusive – anyone can have a go, so everyone who has gone ahead and put their content out there for the world to read deserves to be recognised. The Clothes Whisperer, Susie Bubble and Liberty London Girl are great examples of very successful career bloggers whose content I love.
If you had to pick a celebrity wardrobe whose would it be and why?
Victoria Beckham. Always my favourite Spice Girl, she’s progressed from pop star and wag to become a bone fide designer. Her designs are simple, sophisticated and so flattering of the female form.
If you could go back in time what year would you got and why…or you can go into the future?!!
It would definitely be back in time – I’m a sucker for a good old fashioned costume drama and I’m more than a little bit obsessed with Pride and Prejudice – so it would have to be the turn of the 19th century for me.
Hannah thank you so much for your time, I really enjoyed getting to know you and anyone else who enjoyed getting to know this fabulous fashion blogger please follow Hannah on twitter for the latest news, tips and advice on fashion. Oh and some amazing deals that aren’t to be missed!!!!